LoPay Partners with Payment Loyalty to Bring Seamless, Payment-Embedded Loyalty to UK Merchants
16 May 2025 | Uncategorised
We’re thrilled to announce our partnership with LoPay, one of the UK’s highest-rated, lowest-cost payment applications — enabling merchants to achieve 0% processing fees via their innovative LoPay Expense & Rewards Card.
Through this new integration, LoPay merchants can now leverage their Android Business Terminals to embed loyalty and dynamic incentives directly into the payment process — helping to drive increased spend and visit frequency without the friction of traditional loyalty apps or stamp cards.
This collaboration combines LoPay’s smart payment technology with Payment Loyalty’s award-winning loyalty platform, giving merchants access to three powerful campaign options designed to reward profitable customer behaviour at the moment of payment.
Three powerful ways to drive customer engagement at payment
With the Payment Loyalty integration, LoPay merchants can choose from three campaign mechanics — each designed to meet a different business goal, from retaining regulars to driving excitement or shaping purchasing behaviour.
1. Nominate Loyalty — reward repeat visits automatically
Perfect for merchants who want to recognise loyal customers without the hassle of sign-ups or loyalty cards. Each time a customer pays with the same card, they’re automatically recognised and progress towards a reward of your choice — for example:
Buy 5 coffees, get the 6th free
Spend £100 across visits, get £10 off your next purchase
Best for: cafés, barbers, bakeries, and everyday retail businesses that depend on repeat visits.
Why it works: entirely frictionless — no QR codes, no data capture — just effortless recognition that keeps customers coming back.
2. Win Loyalty — drive excitement and word-of-mouth
Turn everyday transactions into exciting moments of surprise. With Win Loyalty, every payment can instantly reveal whether the customer has won a prize, voucher, or exclusive reward.
Best for: high-footfall businesses looking to generate buzz — quick-service restaurants, convenience stores, salons, and seasonal campaigns.
Why it works: gamifies the payment experience, adds emotional engagement, and encourages customers to share their win — multiplying reach organically.
3. Dynamic Coupon — influence behaviour in real time
Ideal for merchants who want to nudge customer behaviour or respond to changing demand. Dynamic Coupons let you issue targeted offers directly via the payment terminal, such as:
10% off your next visit before 3pm
£5 off when you spend over £30 next time
Best for: restaurants, retailers, and service businesses that want to fill quiet periods or boost basket size.
Why it works: flexible and data-driven — allowing merchants to trigger incentives based on transaction data, timing, or spend level.
Loyalty, simplified
All three campaign types are fully integrated within the LoPay Android Business Terminal, meaning rewards are triggered, tracked, and redeemed automatically — no apps, no plastic cards, no extra steps.
For LoPay merchants, this partnership unlocks the ability to turn every payment into a growth opportunity — rewarding loyalty, increasing spend, and deepening customer connection, all through the same smart terminal that processes the sale.
About the Partnership
The collaboration between Payment Loyalty and LoPay reflects a shared vision: to make loyalty simple, smart, and accessible for every merchant — not just the big brands. Together, we’re helping UK businesses reduce fees, streamline operations, and gain access to the same growth tools used by enterprise retailers.